Ian Truscott

Is the marketing funnel really dead? Ummm.. well, I have an idea about buckets and waterslides… There seems to be a lot of shade being thrown over the idea of a marketing funnel, that digital

Last week, I mentioned the term FOFU (Fear of F’in’ Up) and this week’s Tuesday 2¢ is literally ripped from the pages of The Marketing Book podcast that inspired that idea.

This Tuesday 2¢, I read the sentence “talk to businesses like they are your friend” and I have some thoughts… I had something else planned for tonight’s Tuesday 2¢, but I just read the sentence

Yes, yes, yes, another blog post riding in the wake of the hot topic of 2023, artificial intelligence, and the rise of the robots writing our content.

A love letter to LinkedIn (sorta), originally posted on LinkedIn on Valentine’s Day, of course.

This week, some shenanigans that I assume are intended to game the LinkedIn algorithm and the balance we have to strike when marketing through the machines.

I am not entirely sure where this Tuesday’s 2 cents will go, as this is a genuine question – what do we marketers do when we have done all the “doing more” that we can do?

This Tuesday 2¢ is inspired by two people that inspired my marketing career; is it time to kick back a little and do less when all around us are telling us to do more?   

OK, maybe not that tax, but this Tuesday, I share a little bit on that oh so elusive to attribute contributor to sales: Brand.

If your house is anything like mine, the new year is time for champagne, and maybe we can find marketing inspiration from those bottles.

‘Tis the season for rubbish holiday analogues, and as this is the last Tuesday 2¢ before the holidays, I have a warning about marketing baubles.