Ian Truscott

I’ll be honest: I’m not sure if this one works, but this week I am thinking about marketing attribution vs contribution, pearls and sand.

Like the British high street, your favorite purveyor of boutique content might need your support.

Last week, I presented an idea at the Martech Festival in Utrecht, and here it is.

I talk about how ART (Awareness, Revenue and Trust) is the mission of marketing, but we need to think about how we balance our focus on those three; do we want to be profitable or popular?

As a content creator, you might feel all your ideas have already been written, but those ideas don’t have to be first or original, they just need to be there, trusted and convenient.

This week’s Tuesday 2¢ is inspired by some good news for B2B marketers from a survey from IPSOS and LinkedIn.

This week’s brief thought, should we be setting fire to people’s ties?

This week’s half-arsed idea, swearing in marketing, should you?

Yeah, another post that mentions ChatGPT, I blame my assistant…

This week, being tagged in LinkedIn posts, I don’t know the etiquette, but I feel like I am being shouted at across a crowded bar. Just me?

This week I ponder; If you are a B2B vendor and think you are sales and marketing-led or product-led – do you need to choose? Or should you?